CRAVE by Gregg Lederman

Recommended by Glenn Elliott

Employee engagement and in particular, employee recognition has been proven to improve motivation and performance in thousands of studies going back to the 1950’s. But despite huge investment in employee engagement and recognition technology, most programmes fail to deliver what was hoped for. The reason is we spend little or no time educating managers on how exactly to use recognition as a strategic leadership tool. Gregg’s third book on the subject – CRAVE has an easy use three step methodology and packs a highly practical punch in just 200, easy to read pages.

CRAVE is recommended for all leaders and managers wanting to get more from their people.

Gregg Lederman is a New York Times, USA Today and Wall Street Journal Bestselling Author. He’s spent the last two decades advising companies on company culture and employee engagement.

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