David Hieatt is someone we look up to immensely. He and his wife Claire founded Howies, the active clothing brand that they then sold to Timberland when it had crazy growth that they couldn’t handle on their own. When Timberland changed the ethos of the brand they left and started Do Lectures, one of our Loves. David and Claire were ready to start their new venture, making denim jeans, but couldn’t bring themselves to do so until, one day, they figured out their purpose.
In the book David offers insights on how to build a purpose-driven company. These are the rare brands we all fall in love with: those crazy ones that don’t just make something but change something as well.
‘David is the man who proved to a world full of shallow brands the benefits of having a real purpose. There is no greater expert on the matter.’
Richard Reed, co-founder Innocent Drinks