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CitNOW Group acquires Feasa to optimise software connections and Salesforce integration for automotive retailers   

Tenzing and Livingbridge, two of the UK and Europe’s leading mid-market private equity investors, are pleased to jointly announce that CitNOW Group has further expanded its ecosystem of specialist automotive software solutions by acquiring Feasa, the UK’s leading dedicated automotive software partner. The move enhances CitNOW Group’s ability to provide market-leading software and professional services and will also help it integrate software solutions for the benefit of retailers, OEMs, and their customers.

Working closely with Salesforce, Feasa delivered the first implementation in the UK and Europe of Salesforce’s new Automotive Cloud within months of its launch in October 2022.  Its GetAUTO platform facilitates more than 30 adapters that connect key automotive solutions with Salesforce, delivering a single view of customer and vehicle data – all available in the Salesforce AppExchange. Working closely with Salesforce, Feasa led the implementation of the industry’s first adaptors, migrating retailers to Automotive Cloud within just one year of it launching in October 2022. 

CitNOW became one of the first UK automotive retail suppliers to be featured in the Salesforce AppExchange, making CitNOW Sales video functionality and reporting accessible from within the Salesforce Automotive Cloud app. The acquisition of Feasa further strengthens CitNOW Group’s ability to deliver solutions where scalable integration with Salesforce is a strategic priority for the retailer. 

Retailers could be operating up to 150 different software solutions across their businesses, and the sharing of data and the integration of functionality between these systems can have a major impact on operational efficiency, as well as the consistency and quality of the omnichannel ‘customer journey’. Feasa’s Showroom 360 and Aftersales 360 services build on the core Automotive Cloud capabilities to improve connections between software systems and enable the development or improvement of processes to streamline operations. 

Geoffrey Page-Morris, CEO of CitNOW Group, said: “Feasa is an outstanding automotive services business, and bringing it into the CitNOW Group has the potential to transform the way many businesses operate and communicate with their customers. This strategic move further expands our professional services offering and strengthens our partnership with Salesforce. We will, therefore, be better placed to provide dealerships with a streamlined ecosystem of software and applications; it is another step forward in our core aim of making life easier for retailers and driving efficiencies to seamlessly transform every customer moment.”

Guy Gillon, Co-Founder and CEO of Tenzing, commented: “The integration of Feasa into the CitNOW Group marks a pivotal moment in shaping the future of automotive software solutions. This strategic move not only bolsters CitNOW Group’s extensive suite of offerings but also signifies a commitment to fostering a more agile and interconnected environment for retailers. In an era defined by rapid technological shifts, such as the transition to electrification and the rise of the agency model, this acquisition ensures that CitNOW Group remains at the forefront of innovation. By enhancing the adaptability and connectivity of the ecosystem, we believe this move will empower retailers to navigate change seamlessly and exceed evolving customer expectations.”

Simon Peet, Partner at Livingbridge, added: “Feasa is a fantastic addition to CitNOW Group’s offering, enhancing their ability to better integrate automotive software solutions around the Salesforce ecosystem. CitNOW Group is driven by a vision to transform the way the automotive world communicates, and this move, coupled with Feasa’s Salesforce partnership demonstrates their dedication to deliver the best possible customer experience.”

Tenzing provided an Acquisitions Director to assist CitNOW Group with this acquisition.


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Charlie Taylor

Charlie's spent the last decade in some of the world’s leading tech businesses running Marketing & PR. She shows entrepreneurs what it would be like if they partnered with Tenzing. Her true passion lies in community building, so she's in her element connecting marketing professionals across the portfolio. Talk to Charlie about sales and marketing alignment, demand generation, event strategy and team design.
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