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CitNOW Group expands technology offering for automotive retailers with investment in Real Time Communications

European mid-market tech investor, Tenzing, announced today that its portfolio company CitNOW Group has acquired software provider Real Time Communications (“RTC”).

CitNOW Group provides market-leading software products to franchised car dealerships to improve both efficiency and conversion of sales and aftersales. The transaction marks its first bolt-on since Livingbridge’s investment in July 2022 which, alongside a material reinvestment from Tenzing, is allowing CitNOW Group to significantly accelerate its growth via M&A. The investment in RTC builds on the Group’s prior acquisitions of Web1on1 in the Netherlands, Dealerweb, Tootle and Reef Business Systems in the UK, and Quik in the US.

Founded in 2001, RTC is a specialist in developing and deploying software for automotive dealerships to streamline their sales lead management and aftersales operations.

This acquisition will enable CitNOW Group to provide its growing client base with an expanded product portfolio; helping retailers improve profitability and deliver a seamless customer experience. The collaboration is expected to result in significant advances in the effectiveness of aftersales-focused services, resulting in increased productivity and efficiency savings in the workshop, as well as boosting customer satisfaction and retention.

Geoffrey Page-Morris, CEO of CitNOW Group commented: “RTC’s advanced open-platform technology and best-in-class service make it the ideal fit, and I am delighted to welcome the firm into the Group. I look forward to working closely with the team to expand our portfolio of innovative capabilities and further meet the demands of customers – continuing to transform the way the automotive world communicates.”

Tim Baumfield, CEO of Real Time Communications added: “This is an exciting opportunity to help us further strengthen and grow existing RTC products through accelerated development and deeper integrations. We are excited to be joining CitNOW Group and becoming part of its expanding portfolio as we work together to improve productivity and efficiency in aftersales.”

Christian Hamilton, Co-Founder and Joint Managing Partner of Tenzing said: “CitNOW has built a fantastic reputation as the global market leader for sales conversion software for car dealerships. The acquisition of RTC solidifies its position in the market whilst giving its loyal customer base access to even more cutting-edge products and features. We’re happy to have been able to provide dedicated Acquisition Director expertise to support the team in finalising this new partnership.”

Simon Peet at Livingbridge said: “We are delighted to be able to support CitNOW Group in its investment into RTC which will further enhance the range of market-leading solutions that the company is able to provide its customers both in the UK and in Europe.”


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Charlie Taylor

Charlie's spent the last decade in some of the world’s leading tech businesses running Marketing & PR. She shows entrepreneurs what it would be like if they partnered with Tenzing. Her true passion lies in community building, so she's in her element connecting marketing professionals across the portfolio. Talk to Charlie about sales and marketing alignment, demand generation, event strategy and team design.
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