Today, European tech investor Tenzing is pleased to announce its investment in Pimcore, a DACH-based, leading provider of a unified data platform providing customers with full control over their product, client and asset data.
Pimcore’s AI-native platform consolidates data – such as product, customer and content data – into one, governed source of truth and serves that data to every channel, system and application. More than 120,000 installations and over 400 enterprise customers run on Pimcore, from mid-sized companies to Fortune 500 enterprises, across manufacturing, retail, wholesale, CPG and media.
Pimcore was founded in 2009 and is headquartered in Salzburg, Austria. Since 2022 the business has been backed by Nordwind Growth, a Munich-based growth fund, and has delivered strong organic growth since transitioning from an open-source community model to open-core last year. As one of very few vendors globally, Pimcore has achieved recognition in two separate Gartner Magic Quadrants (Digital Experience Platforms and Master Data Management Solutions). Pimcore is well-positioned to continue this growth trajectory, benefitting from AI tailwinds as companies increasingly require clean, controlled data as they deploy AI across product and commerce workflows.
Tenzing is delighted to partner with and back Founder & Co-CEO (Dietmar Rietsch) and Co-CEO (Dr. Matthias Blauth) and to support Pimcore’s continued expansion, both organically and through exploring acquisitions. Throughout the partnership, Pimcore will receive the full suite of Tenzing Growth Team support, including a dedicated Tenzing Sherpa and input from AI experts on the Entrepreneurs Panel and AI Sherpa programme.
“Pimcore was built on one conviction: Enterprises should own and be in control of their own data. What began as a developer community has grown into an enterprise software company. With Tenzing, we have a partner to further scale that platform internationally at exactly the moment when governed data has become the bottleneck for enterprise AI.”
Dietmar Rietsch, co-CEO and Founder of Pimcore
“Pimcore has built something rare — a single platform that gives enterprises one trusted version of their product, customer and asset data, where most rivals manage only a piece. Dietmar, Matthias and the team have everything it takes to become the category leader, and we’re proud to back them in putting that control into many more enterprises’ hands.”
Milan Kellner, Investment Lead at Tenzing
Pimcore is Tenzing’s latest investment from its £900 million Fund III, which it has been investing since 2023, and one of 20 high-growth tech and tech-enabled businesses within the Tenzing portfolio. It marks Tenzing’s second investment in the DACH region, after Mahr, a high growth IT Managed Services business. Tenzing was advised by Houlihan Lokey, Dechert, Simmons & Simmons, PwC, Analysys Mason, Ringstone and KPMG. Pimcore was advised by Raven Partners, E+H Rechtsanwälte, Milbank, Altman Solon and BDO. Completion of the transaction is subject to antitrust approvals.
