Headquartered in Stockholm, Bannerflow was founded in 2010 by two visionary entrepreneurs. The platform empowers corporate marketers to create, publish, and analyse marketing content across digital channels and social media.
Guided by an ambitious, hungry management team, Bannerflow has experienced remarkable growth in recent years. To support their desired growth trajectory, the team recognised it was time to look for an experienced private equity partner.
Tenzing’s journey with Bannerflow began in 2021, having discovered the business through their network of Swedish advisors.
Garnering the trust and enthusiasm of the Bannerflow team early on, Tenzing’s compelling value creation proposition and quick identification of key growth levers made a strong impression.
The Bannerflow team appreciated how Tenzing leveraged their network of experts who have a proven track record in scaling businesses through international expansion and M&A, to gain insight into the sector. This approach demonstrated a thirst for learning and a growth mindset.
Bannerflow is already very established in the Nordic, DACH and APAC regions, but the market is far from saturated. With a professional management team already in place, they were on the lookout for a partner to supercharge local and global expansion.
As the market increasingly demands centralised and streamlined advertising content creation, Bannerflow aims to develop a global Creative Management Platform champion to meet this need.
David Lundgren
CEO at Bannerflow
With Tenzing’s investment, the company aims to broaden its global footprint, focusing initially on expanding further into the UK and US markets. By leveraging existing technology, the development of new products will be essential for their ongoing evolution and enhancement of the customer experience. Founded with an entrepreneurial mindset, this partnership will empower Bannerflow to continue pushing the boundaries of innovation in automated content creation.
Heddon House,
149-151 Regent Street,
London, W1B 4JD
Convendum,
Biblioteksgatan 29,
114 35 Stockholm
Promenadeplatz 8,
80333, Munich
