Pimcore is headquartered in Salzburg, Austria. Pimcore was originally founded as an open-source project by a community of developers and users, providing the software for free and charging only for extras.
In 2022, the business was backed by Nordwind Growth, a Munich-based growth fund. In 2025, the business switched to an ‘open core’ model and has since delivered very strong organic growth.
Pimcore’s Founder and management team were seeking a next home with a partner who was both a tech specialist and a growth-oriented investor given the relative complexity of the business model and niche market. Throughout the partnership with Tenzing, Pimcore will receive the full suite of Growth Team capabilities, including support with continued internationalisation and with the acceleration of AI initiatives to drive value.
Pimcore has built something rare – a single platform that gives enterprises one trusted version of their product, customer and asset data, where most rivals manage only a piece. Tenzing is delighted to partner with and back the Pimcore team, and to support their continued expansion, both organically and through exploring acquisitions.
Dietmar Rietsch
co-CEO and Founder of Pimcore
Heddon House,
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